The increase you see in page loading times depends very much on the speed of your connection to the Internet and what pages you are viewing.  Slower connections (such as 28.8 and 56K modems) will see the greatest improvements on a regular basis, but even with fast network connections there will be an overall improvement, especially when there is lag introduced somewhere along the connection.  Lag can occur no matter how fast your connection is, and by using AdsOff! and reducing the number of requests your browser makes, there is a much greater chance that you can avoid this lag.  You will also be taking up a much smaller bandwidth on your network, reducing local traffic.

Obviously, sites with more ads show correspondingly faster download times when AdsOff! is used.  Also, traveling within sites or returning to sites that are already cached in your browser’s files can show very large increases in viewing times, since often it is only the ad images that need to be re-downloaded each time you view these pages.  In these cases, page viewing times can be increased by a large factor greater than any conventional accelerating program.  Sites like search sites, which have common images except for their ads (which rotate) can usually be viewed much faster with AdsOff! active. 

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